International Women’s Day 2012: Perspectives from Women in Tourism

http://www.adventuretravelnews.com/international-womens-day-2012-perspectives-from-women-in-tourism

Assistant Editor’s Note: March 8th was International Women’s Day, a day to celebrate respect, appreciation, equality and love towards women worldwide. Recognized by the United Nations, this year’s theme was: Empower Rural Women – End Hunger & Poverty. Tourism, one of the largest industries on earth, is a fundamental lifeline and vital to the livelihood of countless countries globally. It possesses the power to stimulate and strengthen economies, create employment opportunities and foster financial security, in addition to battling poverty and building a stable future. In honor of International Women’s Day, we asked three female leaders in tourism to answer questions about the our industry’s role in empowering women.

The following is the response from Malia Asfour (Director, Jordan Tourism Board North America), Manal S. Kelig (Co- founder of Gateway To Egypt for Travel Marketing in the Middle East & Great Wonders of Egypt for sustainable travel to Egypt, North Africa and the Middle East), and Megan Epler Wood, Co-Executive Director, Planeterra.

Can you discuss the role tourism plays in empowering and helping women worldwide?

Manal Saad:

Tourism is an important and often-implemented method of attracting foreign money in many areas of the globe especially developing countries, it has been used to boost local economies while respecting and celebrating local culture. Women’s employment in tourism brings benefits at both micro and macro levels. At the macro level there is a positive correlation between female labour force participation rates and economic growth. At the micro level the participation of women in the labour force is beneficial for the welfare of the family (income, health, children’s education etc.).

Malia Asfour:

Tourism in many countries is the largest export industry and fuels many economies. However, there is a lack of understanding by governments on the ROI from this industry and the need for investment in the industry both for manpower and site protection. The lack of understanding of the direct and indirect economic impact from tourism filters through different levels and on down to the employment issues. The industry is more male dominant and in some cases it has been a cultural issue with the lack of understanding what this industry is about. Women lack the knowledge on how to present the job to their parents/superiors in order to be part of the work place. In the Arab World, it is difficult for a young woman to get a job working in various parts of a hotel. For example, most of the housekeeping is done by men rather than women in Jordan. It is hard for parents to appreciate where their daughter has to start to climb the managerial chain! And it is hard for the woman to explain it if her parents’ education, or hers, is limited.

In Petra, a microfinance project was started for a group of women to learn how to make Nabataean pottery. They were given some finance from USAID and the seven women who were taught were empowered to teach seven more and these women all work together in the Taybet Women Cooperative. They sell their goods in a little gift shop, they provide pottery for the big hotel chains and they support their families, and they teach more women in their community. When you teach women a trade, they are able to teach other women and support so many members of their family. I believe NGOs and governments need to look at these types of opportunities that end up being a win-win for the industry, the gender and economy.

Megan Epler Wood:

Tourism is the largest employer in the world after agriculture. Women often benefit greatly from tourism as they are able to fill many positions that were not available to them in the past on farms in more traditional societies. Women are moving in the world, starting small businesses, getting out and working in small stores, hotels and even as guides.  These positions empower women, educate them and give them opportunities they may have never had in the past. Women are much more likely to save their earnings from tourism and invest in their children’s education and health than men are, making the employment of women a high priority for local well-being.

The BOMA Project by David duChemin

Planeterra funds over a dozen projects to provide supportive solutions to local problems in travel destinations around the world.  Planeterra began focusing on women’s small businesses in 2005, by supporting a women’s weaving cooperative in Ccaccaccollo, a small village near the Sacred Valley in Peru. Most G Adventures groups visit this community to learn about weaving, hand-spinning and to participate in weaving demonstrations. Over 10,000 visitors now visit the co-op annually. Visitors have the opportunity to buy hand-loomed goods from the village every day, and Planeterra has supported the women to develop a strong cooperative, raised funds for their main community building that was wiped out by floods, and provided local training to improve the quality of their goods.

More recently Planeterra has chosen to support women’s micro-enterprises in Northern Kenya, to help local people survive severe droughts. In 2011, we raised $50,000 in two days to support the building of two water stations to help desperate refugees flooding across the border from Somalia. Now we are helping families with a long-term solution. Every donation of $360 provides a business group of three women a seed capital grant, business skills and training. This creates a circle of support that can feed, clothe and cover the costs of schooling and medical care for an average of 15 children. We have launched this effort by providing seed capital for eight small women’s businesses in 2012.

Do you think different types of tourism affect global women in different ways (i.e.: positively / negatively)?

Megan Epler Wood:

Ecotourism and responsible tourism stress benefits to local people. The more local people benefit from tourism, the more likely it is that women will benefit.  There can be negative impacts of course. Sex tourism is the most negative trend and is very exploitative of women.

Manal Saad:

In developing countries the challenge has been promoting tourism to stimulate local economic growth while offering jobs to different members of the local community and in particular women.

In many countries and regardless of the type of tourism involved, women are still facing challenges in tourism as they are still underpaid, under-utilized, under-educated, and underrepresented. Women are often concentrated in low status, [low] paid jobs. Gender stereotyping and discrimination mean that women mainly tend to perform jobs such as cooking, cleaning and hospitality. Also much tourism employment is seasonal and fluctuates according to the volatile nature of the industry. In some destinations links have been found between tourism and the sex industry which could make women more vulnerable to sexual exploitation.

Malia Asfour:

I believe it depends on the location and the type of tourism. Female trafficking is extremely negative and should be stopped. However, I tend to think that there are more positive effects on women in the global tourism arena, global travel allows women to meet women from other countries and cultures which could help empower women in the workplace. And as Manal says, at this stage and until governments begin implementing equality for gender pay and positions women tend to play the back role in the industry.

How do you think tourism, as an industry, needs to change or evolve to accelerate the empowerment of global women? What concrete steps can tourism organizations individually take towards this goal?

Malia Asfour:

I believe we FEMALES in the industry need to do a better job at empowering more women. I know that when I go out and speak in front of audiences they are surprised that there is a female running a tourism board in North America for an Arab country who is Arab!  Imagine how the local women would feel if we/I spent more time in country telling them what we/I did and empowering them to do more… just a thought!

• I believe governments need to look at gender equality, employment and payment in the workforce.
• Managers should be given incentives to educate, mobilize and develop more managerial skills in the workplace for women.
• NGOs and Associations should help educate and motivate women and empower them to take on new roles by showing what the economic affect will be on their well being.
• Micro-financing projects for women need to be given support

Manal Saad:

Tourism provides better opportunities for women’s participation in the workforce, women’s entrepreneurship, and women’s leadership than other sectors of the economy. If public sectors and mainly tourism policy makers integrate a strong gender perspective into the planning and implementation processes, tourism can be harnessed as a vehicle for promoting gender equality and women’s empowerment at the household, community, national and global level. Also if tourism organizations would promote gender equality and women’s empowerment as fundamental components of their corporate social responsibility activities it will be a strong proactive step to mainstream gender equality in tourism policy.

Yet it has to be mentioned that many of these efforts will face a major problem in getting accurate data to work on. Many sources cite different percentages as a result of inaccurate reporting and the failure to record casual jobs that are often carried out by women, as well as marginal forms of employment in small family restaurants and unclassified hotels.

Megan Epler Wood:

Tourists spend more than $200 billion annually in developing countries.  No other sector spreads wealth and jobs across poor countries in the same way. Because of tourism’s impacts in poorer countries, people who are living on $1-2 a day have a greater chance of benefiting from the tourism economy than almost any other type of work! The share of tourism received in poor countries has grown from 32% in 1990 to 47% in 2010. This makes it one of the best industries to help the bottom billion, and poor women are very likely to benefit as a result.

The industry gives women many opportunities that would not be available to them otherwise.  This can be accelerated by the financing of more targeted training programs for women in hospitality, tourism development, tourism management, tourism policy and other ways to help women move from low level service jobs to tourism management. Financing women’s enterprises, such as Planeterra’s project to support a woman owned Inca Trail biodegradable soap enterprise in Peru is another way to empower and help women to help themselves.